We unfortunate souls in America paying any attention to the news cycle during the past year or so have had to endure an endless string of abhorrent new scandals and bloated boasts of bigotry and xenophobia (not to mention misogyny, homophobia, insults against the handicapped and seemingly every other form of expressed hatred a human being is capable of) all pouring out of that orange-faced, brillo-headed, sphincter-mouth creep, Donald J. Trump, who is somehow a major candidate for President of the United States.
It will come as no surprise that Finnegans Wake has some things to say about all this. First off, the main character of the text, who goes by hundreds of different names all constructed out of the initials HCE, is a public figure who becomes embroiled in some sort of sexually-charged scandal, just as Donald Trump finds himself in right now. Much like with our modern corporate media machine in conjunction with social media, the transgressions of HCE in Finnegans Wake spread around like wildfire through rumors and gossip among the public, the story bending and twisting with each retelling such that in the end nobody knows what actually happened, but speculation is rampant.
Eventually the townspeople become so enraged at their leader's moral corruption that they gather into an angry mob to hunt down the offender. The story culminates in "The Ballad of Persse O'Reilly" on page 44, a burlesque song about the indiscretions of a corrupt leader and his downfall. It is here where we find some direct commentary on the despicable Mr. Trump:
Small wonder He'll Cheat E'erawan our local lads nicknamed him
So snug he was in his hotel premises sumptuous
But soon we'll bonfire all his trash, tricks, and trumpery
(FW p. 44)
"He'll Cheat Everyone/Anyone" certainly sounds like a nickname the New York/New Jersey local lads would have bestowed upon Trump who is notorious for cheating vendors and contractors (not to mention customers of his fake "university").
And how perfect is "So snug he was in his hotel premises sumptuous"? Trump, the real estate baron, is known for his high-end "sumptuous" hotel chain, the buildings featuring giant golden letters showing TRUMP in all caps. "Snug" also sounds like smug. Can you be more smug than that?
Eventually the people have had enough of his "trash, tricks, and trumpery" and will bring it all down to ashes in a bonfire. We can only hope to accomplish the same thing with America's smug trickster. And if you look at the definition of "trumpery" it could not be more appropriate: showy but worthless, derived from a French word meaning "to deceive."